about.

I work inside the team. Not above it.

Twenty years building across product, brand, ops and growth at Airbnb, MGM and a dozen others, so I can see the connections narrowly focused specialists miss.

Why the octopus

Eight arms, distributed intelligence, and a habit of slipping into tight spaces. Octopuses think with their whole body — every arm tasting, sensing, deciding. That's the work: cross-functional, adaptive, integrating broadly instead of specialising narrowly.

The bigger the picture, the more unique the potential human contribution. Our greatest strength is the exact opposite of narrow specialization. It is the ability to integrate broadly.

— David Epstein, Range, the New York Times best-selling book on the power of the generalist in modern business.