builds
delightful user experiences

Twenty years across product, brand, ops and growth at Airbnb, MGM and a dozen others in between. I see the connections narrow specialists miss, and I build the fix in the room with you. No deck of advice for someone else to execute. No hand-off. Just the work, shipped.

what
I do

Product excellence

Senior product direction without the full-time commitment. I embed with your team and drive outcomes.

Strategy & positioning

Market analysis, competitive audits, brand positioning. Finding the angle that makes you unforgettable.

Go-to-market

Launch strategy, positioning, and pricing that lands. Aligning product, marketing, and sales around one story the market actually hears.

Operational efficiency

Sharpen the workflows, rituals, and tooling that quietly drain teams. Less drag, more output, without adding headcount.

AI fluency

Make your team and product AI-ready. Practical adoption — the right tools, workflows, and guardrails — so AI becomes leverage, not noise.